Lancia Thesis - History

History

Concerning the design, Lancia´s chief designer said "People will be looking for excuses not to buy this car. So, we wanted to be damn sure we didn´t give them anything to hook onto." To that end the car was intended to match the substance of the Audi A6 and Mercedes E-class. It was fitted with more technology and "more style". To convince buyers it was also priced to be 15% cheaper than the competition. In the view of motoring writer Paul Horrell of UK´s CAR magazine the shape was "controversial, but certainly regenerates an authentic Italian alternative to the po-faced approach" of the competition. "Look at that extravagant front end, like a row of chrome-decorated sand dunes. The whole form is plump and carries telling details of bi-xenon headlights and multi-LED blades of tail-lamp - a comfortably fed and well-jewelled car like the folk who´ll drive it." Discussing the interior, Horrell went on to say: "The effect is redoubled within. The cabin is truly rich, and walks the right side of that line in Italian style dividing the perfectly proportioned minimalism from their bling-bling rap-star Versace vulgarity.". A notable feature of the interior was the use of high quality, lightly varnished wood trim and cast magnesium for the centre console."I can´t tell you," wrote Horrell "how much more satisfying it is to use a cupholder or ashtray that glides out of solid metal than some clacky plastic lid." After describing the engraved glassware of the instruments which were notable for their needles "floating at depth" CAR concluded that "it felt expensive."

Lancia invested heavily in the Thesis and, unlike the predecessor the Kappa which shared a platform with the Alfa Romeo 166, the Thesis was designed with its own chassis. The car was fitted with a "complicated multi-arm aluminium-intensive suspension at both ends, augmented by 'Skyhook' adaptive dampers" which were also used on the Maserati Spyder.

Describing the driving quality, Horrell wrote: "You can tell it´s a heavy car, but there´s no distress in letting this build up a gentle sweat. Its autobox is attentive and smooth. The engine, though quieter than in any Alfa, is all you hear because road and wind noise have been quashed. Ditto rattles. This is a tight ship.". "The Thesis´ ride is just terrific. It swallows big lumps, whatever your speed. Yet there´s no heaving in distress; the adjustable dampers keep body motion in check. They´re even better when the stress is lateral; considering the pillowy straight-line character, cornering roll is amazingly well-controlled.". The main criticism was the steering which was considered by Horrell to be too light, and the slight tendency to understeer leading to intrusion of the ESP system. In conclusion, CAR´s Horrell summed up the Thesis as being "far more accurate and even agile than it has any right to be." CAR´s view was that the Thesis was a dignified expression of Lancia´s brand values, then. "Imagine a Rover 95 and you would be spookily close. It´s a scary thought: two brands that refuse to be youthful or sporty, two brands that have underperformed."

The Thesis is equipped with 6-speed manual or 5-speed automatic "Comfortronic" (not for 2.0) gearboxes. The interior was trimmed with leather or the suede-like Alcantara material long favoured by Lancia. CAR´s verdict was that "If Lancia can be turned around this is the car for the job." Despite its very comprehensive equipment level and the improved fit and finish, sales remained well behind its predecessor, the Kappa, quite far behind the competition and finally the model was discontinued at the beginning of 2009, after only 16,000 units built. A new flagship sedan, based on the next-generation Chrysler 300, will replace the recently discontinued Thesis.

Read more about this topic:  Lancia Thesis

Famous quotes containing the word history:

    The visual is sorely undervalued in modern scholarship. Art history has attained only a fraction of the conceptual sophistication of literary criticism.... Drunk with self-love, criticism has hugely overestimated the centrality of language to western culture. It has failed to see the electrifying sign language of images.
    Camille Paglia (b. 1947)

    “And now this is the way in which the history of your former life has reached my ears!” As he said this he held out in his hand the fatal letter.
    Anthony Trollope (1815–1882)

    We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.
    Milan Kundera (b. 1929)