Lancia - Media and Sponsorship

Media and Sponsorship

In 2009, the British motoring television show Top Gear suggested that Lancia had more 'great' models than any other car company. The presenters went on to test the Gamma Coupé, Fulvia Coupé, Aprilia, Montecarlo, Beta Coupé, HPE, Stratos, 037, Delta Integrale Evo II and Thema 8.32. They also stated during their review that Lancia made the best looking cars, even though they are unreliable.

Lancia is one of the sponsors of 68th Venice Film Festival with the Lancia Thema used to transport stars to the festival. Lancia is sponsor of 9th and 11th World Summit of Nobel Peace Prize Laureates.

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