Association With Other Manufacturers
Lancia was not closely associated with any other manufacturer until the late 1960s. By this time, the company's expensive, high standards of production had become unsustainable. In aiming to produce a product of the highest quality, company bosses had sacrificed cost-effectiveness and when Fiat launched a take-over bid in 1969, they accepted. This was not the end of the distinctive Lancia brand, and new models in the 1970s such as the Stratos, Gamma and Beta served to prove that Fiat wished to preserve the image of the brand it had acquired.
During the 1980s, the company cooperated with Saab Automobile, with the Lancia Delta being sold as the Saab 600 in Sweden. The 1985 Lancia Thema also shared a platform with the Saab 9000, Fiat Croma and the Alfa Romeo 164.
Read more about this topic: Lancia
Famous quotes containing the words association with other, association with and/or association:
“Association with other people corrupts our character Mespecially when we have none.”
—Friedrich Nietzsche (1844–1900)
“Association with women is the basis of good manners.”
—Johann Wolfgang Von Goethe (1749–1832)
“The spiritual kinship between Lincoln and Whitman was founded upon their Americanism, their essential Westernism. Whitman had grown up without much formal education; Lincoln had scarcely any education. One had become the notable poet of the day; one the orator of the Gettsyburg Address. It was inevitable that Whitman as a poet should turn with a feeling of kinship to Lincoln, and even without any association or contact feel that Lincoln was his.”
—Edgar Lee Masters (1869–1950)