Lamonts - Concept Stores

Concept Stores

In 1991 Lamonts launched Lamonts For Kids which focused on children's clothing, one of Lamonts most profitable departments (accounting for 17 percent of its sales). The first store opened in Boise, Idaho. Other stores were opened in Salt Lake City and Omaha. A store was also opened in The Mall of America in Minnesota. The stores, usually opened within malls, featured bright colors and graphics, play areas and specially designed fixtures targeted to children. Wide aisles, extra large dressing rooms to accommodate double strollers, and in-store restrooms with changing tables for infants were also included. The focal area in the store's center, dubbed "Lamonster Land", included video monitors with cartoons and other entertainment for kids, as well as books and stuffed animals. Lamonts shut down the chain in December 1994 because of poor operation. At its peak, Lamonts For Kids operated 8 stores.

Lamonsters was a line of infant, toddler and children's clothing introduced in 1986. It was discontinued in 1995.