Outdoor Advertising Products
Bulletins: The largest standard-sized form of outdoor advertising, located on highly visible locations such as expressways and primary arteries. Bulletins are commonly used as "directionals" to reach long-distance travelers and direct them to nearby restaurants, lodging, gas stations, etc.
Tri-Visions: An advertising display (usually bulletin size) using turning triangular louvers to display copy for three different clients on a rotating basis.
Posters: Smaller 12'x24' boards usually purchased in a "poster showing," or a predetermined number of posters within a given market. Posters are used to blanket a market with a message and, due to their smaller size, aren't limited to highways and interstates.
Junior Posters: Smaller posters, usually 6'x12', that are placed where posters or bulletins cannot.
Digital Displays: Computer-controlled electronic billboards using large LED displays. The board holds a message for up to 10 seconds before the next message is displayed. Due to their electronic nature, they are very flexible, capable of being changed weekly, daily, or even hourly. These boards are often used to advertise time-sensitive information: special promotions, one-day sales, breaking news, price points, etc. Lamar also cooperates with state and local agencies to display local weather warnings, public service announcements, and Amber Alerts; such displays accounted for over $34 million in donated ad space in 2008.
Digital Posters: Smaller digital displays, either 10'x21' or 10'x36'.
Wallscapes: Large, elaborate, non-standard structures custom-designed to attract attention using eye-catching special effects: neon tubing, fiber optics, hydraulic movement, strobe lights, etc.
Buses: Buses travelling through busy metro areas are wrapped in a variety of ways to act as "mobile billboards."
Shelters: Signage placed at bus stops and other transit shelters distributed throughout a market. These displays are back-lit for night viewing.
Benches: Signage placed on benches located at bus stops and high-traffic intersections, visible to motorists and pedestrians.
"Station Domination": A saturation campaign where an entire train station and its trains are covered with an advertiser's message.
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