Mascot
The ram is the Lake Mary High School mascot. The original Lake Mary Ram on school sports uniforms and venues was very similar to the Dodge Ram logo. In 2010, Chrysler objected to its corporate ram logo being used without permission. The Seminole County School Board ordered removal of Chrysler's logo from t-shirts, benches, wrestling mats, the school track and gym floor by June 15, 2010. Lake Mary High School responded that it would cost too much to remove the infringing logos, and local Chrysler dealers bore the brunt of local community anger. After discussions, a special agreement by Chrysler allowed Lake Mary High School to continue using the Dodge Ram logo as its athletic mascot, at least until equipment bearing the logo needs replacement. Instead of having to pay for the removal, Lake Mary High School will be a “Chrysler Business Partner” and will promote the relationship. Global Village Concerns (GVC), a branding and marketing services company founded in response to budget cuts impacting schools nationwide, has partnered with Lake Mary High School in Lake Mary, Fla., to create a new school image.
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