Laiki Agora - Marketing Aspects

Marketing Aspects

Personal marketing is important for the success of a seller in a people's market. Often, consumers buy from the sellers they know best, thus basing their purchase decisions on a trust basis. Chatting and frequent social interaction between sellers and consumers is very common, and is cited as one of the reasons many consumers prefer to buy from people's markets instead of supermarkets where the purchasing experience is often less personal.

Consumers are able to choose each individual fruit, fish, or other product from the seller's pagos (a wooden installation where the products are put), putting their chosen produce in a paper bag or thin bag (plastic) which is then given to the seller for weight measurement. The local social custom is to choose the fruits or other fresh produce quickly without touching too hard, especially for sensitive vegetables such as tomatoes.

Payment is almost universally done with cash in Euro, but a very small number of "professionals", usually those selling household equipment in high-income neighbourhoods of Athens, accept credit card payments (Visa or MasterCard) with terminals communicating with the bank through GPRS.