History
People's markets were founded by Greek political leader Eleutherios Venizelos. Part of the motivation was to help local agricultural producers sell their fresh produce to the local population in nearby towns without the need of middlepersons, thus cutting down prices, and from this perspective the introduction of people's markets in Greece can be considered as an application of the commercial practice of disintermediation (or "cutting out the middleperson").
Read more about this topic: Laiki Agora
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