Lady Bird Johnson - First Lady of The United States

First Lady of The United States

As First Lady, Johnson started a capital beautification project (Society for a More Beautiful National Capital) to improve physical conditions in Washington, D.C., for both residents and tourists by planting millions of flowers. Her beliefs regarding the importance of national beautification can best be summarized in her statement that "where flowers bloom, so does hope." She worked extensively with American Association of Nurserymen (AAN) executive Vice President Robert F. Lederer to protect wildflowers and the planting of them along highways. Her efforts inspired similar programs throughout the country. She became the first president's wife to advocate actively for legislation when she was instrumental in promoting the Highway Beautification Act, which was nicknamed "Lady Bird's Bill" and sought to beautify the nation's highway system by limiting billboards and by planting roadside areas. She was an advocate of the Head Start program.

Johnson created the modern structure of the First Lady's office; she was the first to have a press secretary and chief of staff of her own and an outside liaison with Congress. Her press secretary from 1963 to 1969 was Liz Carpenter, a fellow University of Texas alumna. Carpenter was the first professional newswoman to be press secretary to a First Lady, and she also served as Lady Bird's staff director. Johnson's tenure as First Lady marked the beginning of the hiring of employees in the East Wing to work specifically for the First Lady's projects.

During the 1964 election, Johnson traveled through eight Southern states in her own train to promote the Civil Rights Act, at one point giving 45 speeches over five days. It was the first solo whistlestop tour of a First Lady.

In 1970, Johnson published A White House Diary, her intimate, behind-the-scenes account of her husband's presidency spanning November 22, 1963, to January 20, 1969. Beginning with Kennedy's assassination, Mrs. Johnson recorded the momentous events of her times, including the Great Society's War on Poverty, the national civil rights and social protest movements, her own activism on behalf of the environment, and the Vietnam War. Johnson was acquainted with a long span of fellow First Ladies, from Eleanor Roosevelt to Laura Bush, and was protected by the United States Secret Service for 44 years, longer than anyone else in history.