Brands
Labatt 50 is a 5% abv Blonde ale launched in 1950 to commemorate 50 years of partnership between the grandson of the brewer's founder. The first light-tasting ale introduced in Canada, Labatt 50 was Canada’s best-selling beer until 1979 when, with the increasing popularity of lagers, it was surpassed by Labatt Blue. Labatt 50 is fermented using a special ale yeast, in use at Labatt since 1933.
Labatt Blue is a 5% abv pale lager. There are 11.5 US fluid ounces (340 ml) of beer in a bottle of Labatt Blue. There are 355mL of beer in a standard can of Labatt Blue/Bleue in Canada with other volumes available in specific regions of the country.
Since Labatt Blue became Canada’s best–selling beer in the world, the company’s flagship brand has entered in a number of international beer ratings competitions and has always performed notably well. In 2003, Labatt Blue has received a Gold Quality Award at the World Quality Selections, organized yearly by Monde Selection.
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Famous quotes containing the word brands:
“Helios makes all things right:
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—Hilda Doolittle (1886–1961)
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—Jean Baudrillard (b. 1929)
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—Ralph Waldo Emerson (1803–1882)