Got Milk? Commercials Spoof MLB Steroid Use
In late September 2005, the San Francisco advertising firm of Goodby, Silverstein & Partners filmed a series of five, 30-second Got Milk? TV-commercials at Labatt Park, that subsequently ran during post-season play of Major League Baseball (MLB), starting on October 11. The commercials, which spoofed the ongoing steroid scandal in MLB had players "caught" using a "performance-enhancing substance" -- milk. The commercials were titled "Caught," "Batting Practice," "Tabloid," "Never Poured" and "Manager." The commercial "Never Poured" was shortlisted at the 2006 Cannes Film Festival. From the get-go, MLB demanded that the commercials be taken off the air, but the popular commercials were subsequently re-released in December 2007 and ran through January 2008.
The humorous commercials continued to run during the Chicago White Sox-Houston Astros World Series, won in 4 straight games by Chicago. An on-line poll on a Houston, Texas-based Web site revealed that 75 per cent of more than 23,000 poll respondents found the commercials to be funny and wanted them left on the air.
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