La Serena Song Festival - Economy

Economy

In the last decades, tourism has turned into one of the most important economic activities. The population doubles in the summer months, principally for the beaches, recreational activities, musical festivals, concerts, and Fashion Week. In addition the city is an obligatory stop for hundreds of pilgrims that arrive in the city of Coquimbo, where during The Serenade they find lodging for visiting the zone and Valle de Elqui.

In this city there are located branches of the more important chain stores of the country, Mall Plaza La Serena, which has the national shops Falabella and Paris. Also Mall Puerta Del Mar, contains 2 supermarkets, and regional multistores, such as, La Elegante, and shops for the home and construction, The downtown is one of the places with major economic and financial institutions of the Coquimbo Region.

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