KYTV (TV) - History

History

The station signed on October 1, 1953 as Springfield's second television station after KTTS-TV (now KOLR) had launched in March. It was the first station built west of the Mississippi River specifically for television production and was owned by the Cox and Duvall families. Although KYTV has been an NBC affiliate since its sign-on, it also shared a secondary ABC affiliation with KTTS until 1968 when KMTC (later KDEB-TV and now KOZL-TV) signed-on. On December 26, 1953, KYTV first brought Ozark Jubilee (a live country music program on KWTO radio) to Springfield viewers. On January 22, 1955, ABC picked up the program nationally although it temporarily originated from Columbia until it moved to the Jewell Theatre on April 30 using KYTV's staff and equipment. The station's staff and facilities also played key roles in the production of two other ABC shows during the 1950s, Talent Varieties and The Eddy Arnold Show.

KYTV purchased remote broadcasting gear in 1954 with its first remote broadcast originating from the Ozark Empire Fair. Remote telecasts were also brought to viewers from the Plaza Bowl featuring area bowling teams. Other remotes included Springfield Christmas parades, "Man with a Mike" from the Tower Theater on the Plaza, sporting events, and (beginning in 1986) the station's Celebrate the Ozarks program. KYTV purchased one of the nation's first mobile videotape units in March 1959. That year, the station videotaped the dedication of Table Rock Dam and produced Harold Bell Wright's The Shepherd of the Hills on location in Branson. From March 17 until September 22, 1961, KYTV fed Five Star Jubilee to NBC from the Landers Theatre. It was the first network color television program to originate outside of New York City or Hollywood although KYTV could not yet broadcast the show locally in color.

In 1978, KYTV's original local owners sold the station to Harte-Hanks Communications. Current owner Schurz Communications bought the station in 1987. Schurz moved KYTV into new facilities in 1997 from its original building on West Sunshine Street. On September 21, 2006, Schurz and Perkin Media signed a deal with Piedmont Television to take over ABC affiliate KSPR. Under the deal, Schurz controls all non-Federal Communications Commission (FCC) assets and runs that station's operations through a shared services agreement. However, it remained at its studios on East Saint Louis Street in Springfield until November 2009 when KSPR moved into a new newsroom and studio addition built onto the Sunshine Street facility.