Kuju Entertainment is an international video game developer company. It was formed in 1998 in Shalford, Surrey, United Kingdom, after a management buyout of Simis from Eidos Interactive.
The name "Kuju" originates from the two founders first letters of their first names: Ian Baverstock and Jonathan Newth. These are the 9th and 10th letter of the English alphabet. The number nine and ten in Japanese are "ku" and "ju", combined resulting in "kuju".