KRXV - History - The Highway Vibe

The Highway Vibe

On July 2, 2011 The Vibe began broadcasting 12am-4am nightly on The Highway as Highway Vibe, continuing the Dance Hits format formerly on 94.5. Highway Vibe announced that The Vibe's time on The Highway Stations could be expanded by one hour with every 1000 likes to their Facebook page, and after achieving 1000 likes on facebook, the time was expanded to 12am-5am on July 25, 2011.

On September 12, 2011 at 5am, after The Highway traffic update, an announcement came on the air intertwined with phone messages of people voicing concerns over the shut down of Vibe 94.5 and wanting their Vibe back. The announcement said "Since July, you've been asking for your Vibe back on the radio 24/7. We've been listening to you... and listening... and listening... and listening... The time has come for the return of The Vibe, now with a signal that covers more area than any other Las Vegas radio station. Welcome to a bigger Vibe! Playing Today's Real Dance 24 hours a day. This is Las Vegas, the new Highway Vibe is on!" and launched with the song Feel The Vibe by Axwell. The Highway Vibe continues to feature news, traffic, and visitor information to travelers and to listeners in the High Desert area.

Highway Vibe was programmed by Michael Oaks (Mike O.), owner of Energy 98, former KVBE-Vibe 94.5 Assistant Program Director & Music Director, and 2004-2005 program director of now defunct KNRJ-Energy 92.7 & 101.1 in Phoenix, Arizona.

On November 21, 2011, it was announced that Michael Oaks was let go from Highway Vibe. Michael Oaks made an announcement on facebook that the Highway Vibe was over, which triggered several phone calls to Highway Radio management. During those phone calls, Jodie Rocco told callers that Highway Vibe would remain with the Dance format, but the format would be adjusted to incorporate more songs from their previous Adult Contemporary format during the daytime. The nighttime format will remain as Pure Dance, and live DJs would be coming soon. The change would happen at midnight.

On November 22, 2011, the format was reverted back to Adult Contemporary, playing many Rock/Pop songs and only 1 Dance track per hour during the day, and 2 at night. The name Highway Vibe remained, but the station was reimaged with the voice of Jodie Rocco, Highway Radio's Public Relations Director.

As Vibe fans made it clear that they had no interest in listening to their new format with so few Dance tracks in rotation, Dance music was entirely phased out of the format except for a few tracks still in rotation at night on weekends.

The Facebook page of Highway Vibe, while under Michael Oaks, had 1500+ likes. The Facebook page for the Highway Vibe currently, has less than 90 likes.

The original station, known as "The Vibe", programmed by Michael Oaks, continues to stream as an internet station at myvibelv.com.