Manufacturing
As well as stocking a variety of regional brand products, The Kroger Co. also employs one of the largest networks of private label manufacturing in the country. Forty plants (either wholly owned or used with operating agreements) in seventeen states create about half of Kroger's nearly 20,000 private label products. Similar to most major supermarket retailers, Kroger uses a three-tiered private label marketing strategy. One private brand emphasizes no-frills products at the lowest possible price, another is intended to be comparable to leading national brands but a better value, and the third is a premium, often organic, brand.
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