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"Right Store. Right Price." and "More Value for The Way You Live" are the current advertising slogans for Kroger and most other chains owned by the Kroger company. In the Southwest Division the current advertising slogans are "Right Store. Right Price." and "LOW PRICES plus MORE!" Probably the best known advertising slogan in the company's history was "Let's Go Krogering," which was accompanied by a jingle of the same name. It still appears on the bottom of some stickers which are placed on large items, handed out to children in stores (just like banks give lollipops to children). Other previously used slogans included "Your Total Value Leader", "Kroger, Where It Costs Less to Get More", "See What We're Doing Today", "Feel the Difference", "Listen to the scissors, don't you love the sound of a price coming down" and "Kroger, Count on Us".
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