Soft Rock and More
In 1980, KING experienced a major change. As AM music radio lost young listeners to FM, KING gave up on Top 40 and flipped to Soft AC, while retaining the "Musicradio 11 KING" moniker. KING's slogan was "Soft Rock and More". The station's tagline used in advertising was "You grew up with us, now we've grown up for you". This format was parodied on April Fool's Day, 1981 by rock station KISW. Ratings for KING at this time were low.
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Famous quotes containing the words soft and/or rock:
“O fat white woman whom nobody loves,
Why do you walk through the fields in gloves,
When the grass is soft as the breast of doves
And shivering-sweet to the touch?”
—Frances Cornford (1886–1960)
“Amongst the learned the lawyers claim first place, the most self-satisfied class of people, as they roll their rock of Sisyphus and string together six hundred laws in the same breath, no matter whether relevant or not, piling up opinion on opinion and gloss on gloss to make their profession seem the most difficult of all. Anything which causes trouble has special merit in their eyes.”
—Desiderius Erasmus (c. 1466–1536)