KPRC (AM) - History

History

In 1923 Ross Sterling Jr. took a course on broadcasting at the YMCA in Houston. His father, Ross Sterling Sr., met the instructor, Alfred P. Daniel (of Houston's station WCAK), and discussed starting a radio station affiliated with the Houston Post. William P. Hobby, the president of the Houston Post, asked Sterling to launch the radio station. Before a 500 watt transmitter ordered from the Westinghouse Electric Manufacturing Co. arrived in Houston, Sterling Jr. died. Sterling Sr., mourning the loss of his son, put the still crated transmitter in storage. Over one year later, Daniel approached Sterling Sr. and asked about proceeding with the establishment of the radio station. Sterling Sr. agreed with the idea and moved forward with establishing the station. KPRC's first broadcast occurred on Saturday May 9, 1925, with Daniel as the station's first announcer and program director. The federal license granting permission for radio broadcasts was issued on the 13th of May.

In 1927, it interrupted its scheduled programming to give out dispatches for Houston's Police Department.

On December 24, 1946 KPRC-FM signed on the air. In 1950, the Hobbys purchased KLEE-TV (channel 2) and renamed it KPRC-TV. In 1983, after the Post was sold, the Hobby family's broadcast holdings were reorganized into H&C Communications. The Hobbys began to liquidate their broadcasting assets in 1993, selling KPRC radio to the Sunbelt Broadcasting Company, a local company that also bought KSEV (but unrelated to the Nevada-based television station owner Sunbelt Communications Company). The Hobbys sold KPRC-TV to Post-Newsweek Stations the next year. Sunbelt, in turn, sold KPRC radio to its current owner, Clear Channel, in 1995.

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