Kotler

Some articles on kotler:

Societal Marketing - History
... It was introduced in an article by Philip Kotler, “What consumerism means for marketers” in the Harvard Business Review Journal ... Kotler introduced in that period both the concept of Social marketing (extending marketing technologies into non-business areas) and societal marketing, arguing that ... Kotler’s novelty to the marketing concept was the idea of “long-run consumer welfare”, emphasizing that the short-term desires might not support ...
Malkiel Kotler
... Aryeh Malkiel Kotler is a Haredi rabbi and rosh yeshiva of Beth Medrash Govoha (BMG) in Lakewood, New Jersey, one of the largest yeshivas in the world ... He is the son of the previous rosh yeshiva, Rabbi Shneur Kotler, and grandson of the founder of the yeshiva, Rabbi Aaron Kotler ...
Atmospherics
... Atmospherics was coined by Philip Kotler in a 1973 article in the Journal of Retailing ... Kotler argues that the tangible product is only a small part of the total consumption package ... Kotler provides two definitions of atmospherics ...
Shlomo Nosson Kotler
... Shlomo Nosson Kotler (1856-c ... Born in Kovno, Lithuania, Kotler studied in the world-renowned Telz yeshiva under the eminent Rabbi Eliezer Gordon, as well as under Rabbi Jacob Joseph and later in the yeshiva of Rabbi Yaakov ... In 1893, Kotler's ailing former teacher Joseph, then the chief rabbi of New York, invited him to serve as his associate ...
Shneur Kotler - Death
... He was buried near his father, Rabbi Aharon Kotler, and his grandfather, Rabbi Isser Zalman Meltzer, on Har HaMenuchos ... Rabbi Kotler served as rosh yeshiva for nineteen years, seven months, and one day, exactly the same amount of time as did his father ... He was succeeded as rosh yeshiva by a quartet of Gedolei Torah his son, Rabbi Malkiel Kotler his son-in-law, Rabbi Dovid Schustal Rabbi Yerucham Olshin and Rabbi Yisroel Neuman ...