Advertising
Koodo Mobile currently has Toronto-based Taxi 2 as its advertising agency. This team developed the El Tabador character, used since March 2010, to promote the Koodo Tab. The character is a masked male lucha libre wrestler, who has been featured in billboards and also on animated TV ads. The advertising uses a neon colour palette. El Tabador wears the blue and green colours on his mask Wallpapers and screensavers featuring Koodo branding, including El Tabador, can be downloaded from the Koodo website. Screensavers can only be used on Microsoft Windows or Mac OS X operating systems.
Promotional merchandise is offered by Koodo on an occasional basis. This includes anything from hot chocolate pouches to a series of "Mini Muchacho" figurines featuring El Tabador. Also, a reusable shopping bag in one of Koodo's colours is offered as a complimentary gift with every activation at a corporate store.
Read more about this topic: Koodo Mobile
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