Sponsorship
Amul was the official sponsor of the Dutch cricket team during the 2011 Cricket World Cup. More recently, the KNCB had a ground-breaking sponsorship with leading Dutch bank ABN AMRO, with chief executive Cox announcing that with this partnership, by the 2015 Cricket World Cup, they can contract professionally many players. It is a four-year deal running till 2016.
Read more about this topic: Koninklijke Nederlandse Cricket Bond