Loyalty Programme
KLM's frequent flyer programme, Flying Blue, awards members miles based on the distance traveled, ticket fare and class of service. Merger partner Air France adopted the Flying Blue frequent flyer programme as well. Other airlines that adopted the Flying Blue programme are: Air Europa, Kenya Airways and TAROM. Miles can be earned as well at all other SkyTeam partners. Membership into the Flying Blue programme is free.
Two types of miles can be earned withing the Flying Blue frequent flyer programme: Award Miles and Level Miles. Award Miles can be exchanged for rewards and are valid for life by taking one flight every 20 months. Level Miles, on the other hand, are used to determine the membership level and remain valid until 31 December of each year.
Award Miles can be earned at over 130 Flying Blue partners divided over ten categories: Airlines, Hotels, Cars, Entertainment, Credit Cards, Telecommunication & More, Gifts & Subscriptions, Shopping, Electronics and Exchange Miles. At the Airline category, Flying Blue Award Miles can be earned with Air France, KLM, Air Europa, Kenya Airways, TAROM and Aircalin as well as through the other SkyTeam partners. Award Miles can be earned on Flying Blue partner airlines such as: Alaska Airlines, Air Corsica, Airlinair, Bangkok Airways, Chalair Aviation, Comair, Copa Airlines, Gol Transportes Aéreos, Japan Airlines, Jet Airways, Malaysia Airlines, Qantas, TAAG Angola, Twin Jet and Ukraine International Airlines. Furthermore paying while using a co-branded American Express Flying Blue card, helps earning Award Miles and offers additional benefits as well. Award Miles are redeemable for free tickets, upgrades to a higher class of service, extra baggage allowance and lounge access. Award Miles can furthermore be donated to charity, through the KLM AirCares programme, or can be spent in the Flying Blue Store.
The Flying Blue programme is divided into four tiers: Ivory, Silver (SkyTeam Elite), Gold (SkyTeam Elite Plus), and Platinum (SkyTeam Elite Plus). The membership tier depends on the number of Level Miles and is redetermined each calendar year. Flying Blue privileges are additive by membership tier, with higher tiers including all benefits listed for prior tiers. There is an additional fifth tier, Platinum for Life, which can be obtained after 10 consecutive years of Platinum membership. After the Platinum for Life status is obtained, re-qualification is never needed again. Level Miles can be earned with Air France, KLM, Air Europa, Kenya Airways, TAROM and through the other SkyTeam partners. Qualification levels and general benefits, with SkyTeam airline partners, of the different Flying Blue tiers are as follows:
| Tier Level | Mileage requirements | Membership benefits | Validity | ||||
|---|---|---|---|---|---|---|---|
| Ivory | None |
|
None | None | None | None | Permanent |
| Silver (Elite) |
Qualification: 25,000 Level Miles |
|
50% | 25% | 10 kg (22 lb) | Cardholder | 1 year |
| Gold (Elite Plus) |
Qualification: 40,000 Level Miles |
|
75% | 50% | 20 kg (44 lb) | Cardholder and 1 guest |
1 year |
| Platinum |
Qualification: 70,000 Level Miles |
No additional benefits compared to Gold status |
100% | 100% | 20 kg (44 lb) | Cardholder and 1 guest |
1 year |
Read more about this topic: Koninklijke Luchtvaart Maatschappij
Famous quotes containing the words loyalty and/or programme:
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—Rebecca West (1892–1983)
“In the case of all other sciences, arts, skills, and crafts, everyone is convinced that a complex and laborious programme of learning and practice is necessary for competence. Yet when it comes to philosophy, there seems to be a currently prevailing prejudice to the effect that, although not everyone who has eyes and fingers, and is given leather and last, is at once in a position to make shoes, everyone nevertheless immediately understands how to philosophize.”
—Georg Wilhelm Friedrich Hegel (1770–1831)