"Fresh FM" Branding
According to Radio & Records, KOIT acquired the "Fresh FM" branding for the San Francisco Bay Area on February 6, 2007. KOIT integrated the branding alongside their "Lite Rock, Less Talk" slogan.
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Famous quotes containing the word fresh:
“All men are partially buried in the grave of custom, and of some we see only the crown of the head above ground. Better are the physically dead, for they more lively rot. Even virtue is no longer such if it be stagnant. A man’s life should be constantly as fresh as this river. It should be the same channel, but a new water every instant.”
—Henry David Thoreau (1817–1862)