Kofola - Sales

Sales

In Slovakia, Kofola is the most formidable rival of both Coca-Cola and Pepsi. In 2003, 14.28 million litres of Kofola were sold on the Slovak market; in 2004, Kofola sales reached 19.44 million litres. According to a 2004 survey, 17% of Slovak cola-based soft drink consumers buy Kofola most frequently, compared to 14% preferring Coca-cola. Kofola's market share has doubled in the period of the last three years (4.6% in 2002, 9.4% in 2004). Kofola thus occupies third position in the Slovak market, after Coca-cola (11.5% in 2004) and Walmark (9.6%), preceding Pepsi (5.5% in 2004).

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