Promotions and Marketing Strategies
In March 2012, Reid Hoffman, LinkedIn’s Co-Founder, lent Kiva $1 million. Kiva then allowed 40,000 people to lend $25 for “free.” Lenders still choose a borrower, but the borrower will pay back Hoffman instead of the lender who chose them. Kiva hopes that the “free” users will lend to more of their projects, and thus increase their overall user base.
Read more about this topic: Kiva (organization)
Famous quotes containing the words promotions and/or strategies:
“For a parent, it’s hard to recognize the significance of your work when you’re immersed in the mundane details. Few of us, as we run the bath water or spread the peanut butter on the bread, proclaim proudly, “I’m making my contribution to the future of the planet.” But with the exception of global hunger, few jobs in the world of paychecks and promotions compare in significance to the job of parent.”
—Joyce Maynard (20th century)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)