Golden Ticket Draw
During the first three weeks of Big Brother Series 7, Channel 4 conducted a promotion in conjunction with Nestle to distribute 100 "golden tickets" randomly throughout Kit Kats, in a style reminiscent of the story Charlie and the Chocolate Factory. Members of the public finding these tickets were permitted to use them to give themselves a chance to become a Big Brother housemate and bypass the standard auditions process.
Golden ticket holders were invited to a television show where one of them, Susie Verrico, was chosen to enter the House by Aisleyne Horgan-Wallace, picking a ball out of a machine at random.
This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.
Famous quotes containing the words draw, golden and/or ticket:
“Wilt thou draw near the nature of the gods?
Draw near them then in being merciful.
Sweet mercy is nobilitys true badge.”
—William Shakespeare (15641616)
“We might come closer to balancing the Budget if all of us lived closer to the Commandments and the Golden Rule.”
—Ronald Reagan (b. 1911)
“Its no go the merry-go-round, its no go the rickshaw
All we want is a limousine and a ticket for the peepshow.”
—Louis MacNeice (19071963)