Kingdom of Loathing - Business Model

Business Model

Kingdom of Loathing is advertising-free and does not charge subscription fees. Maintenance and development of the game is supported primarily through donations. Players who donate $10 USD to the game receive a powerful item known as a Mr. Accessory. Mr. Accessories can be equipped to give stat boosts or spent in the "Mr. Store" to buy powerful items (including special monthly items). Mr. Accessories and Mr. Store items may be traded freely between players. According to an interview with Zach Johnson from 2010, Johnson originally established the Mr. Accessory revenue model as "kind of an afterthought", but it became lucrative enough to allow him to work on the game full-time and eventually to hire several permanent employees.