Promotion
Kingdom Hearts was announced at the Electronic Entertainment Expo in May 2001. Initial details were that it would be a collaboration between Square and Disney Interactive and would feature worlds developed by both companies and Disney characters. New characters were designed by Nomura and included Sora, Riku, Kairi, and the Heartless. A playable demo was available at the Tokyo Game Show in 2001. The gameplay of the demo showcased many action role-playing game elements that would be included in the final product. To help market the English release of the game, Square launched the official website in April 2002, which featured trailers, a "Name-In-Game" sweepstakes, and other Internet content. On May 14, 2002, a press release announced a list of the English voice actors. The list included Haley Joel Osment, David Gallagher, and Hayden Panettiere as the three new characters introduced in the game. It also announced that many of the Disney characters would be voiced by the official voice actors from their respective Disney films. Other marketing efforts included auctions of the game and related items before the North American release and a Consumer Demo Day in San Francisco, California.
Read more about this topic: Kingdom Hearts (video game), Development
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)