Release and Marketing
Killzone 3 was released on February 22, 2011 in North America, February 23 in Europe, and February 25 in the United Kingdom.
7-Eleven offered exclusive downloadable content for Killzone 3 in exchange for Slurpee purchases in stores in the U.S. which ran from February 2011 to the end of March 2011. 7-Eleven also featured Killzone 3 themed Slurpee cups, in addition to an exclusive Killzone flavor, "Battle Fuel" (a chilling orange flavor). Each Slurpee cup bore a unique code, allowing a download for Killzone 3 content (and other Slurpee rewards), such as content for PlayStation Home (the Helghast "Capture Trooper" and "Jason Narville I.S.A." costumes and a "Slurpee Machine"), the Retro Map Pack, the "Unlock and Load Pack", two PS3 XMB Themes (standard and Dynamic), a PC wallpaper, and an exclusive behind-the-scenes video.
All early copies of Killzone 3 (including both the standalone and Helghast Editions) included a redeemable voucher for the SOCOM 4 multiplayer beta.
Walmart hosted a midnight launch event. The first 20 players who purchased Killzone 3 received a limited edition Killzone 3 poster and a voucher for the Retro Map Pack. Select Walmart stores also hosted tournaments where players could win a copy of Killzone 3, a limited edition Cloaking Helghast Marksman action figure, and collectible Killzone 3 bags. GameStop also had a midnight launch event.
A limited edition Killzone 3 PlayStation 3 bundle was released on February 22, 2011 in North America, which includes a 160GB PlayStation 3 and a copy of Killzone 3.
On February 28, 2012, to celebrate Killzone 3's one-year anniversary, Guerilla Games released a standalone version of Killzone 3's multiplayer on the PlayStation Store titled Killzone 3 Multiplayer. It includes the Guerrilla Warfare, Warzone, and Operations game modes, as well as the original Killzone 3 maps and all Killzone 3 DLC maps. Users can also try it for free until they've reached the rank of Sergeant I. Players who purchase Killzone 3 Multiplayer are also granted a 24-hour double XP bonus, three unlock points, the ability to set up clans and custom games, and access to the Botzone mode, as well as the addition of four exclusive trophies.
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