Events
- Dechikonka — The town's main annual festival. In the town's old dialect it means "Won't you come out?" The festival usually takes place on the third weekend of October, starting off with taiko performances Saturday evening. On Sunday there are various dance and musical performances on a bandstand by local groups, as well as a performance by a nationally-known singer or entertainer. As in most Japanese festivals there are also numerous vendors and stalls selling a variety of food and other products.
- Kawanobori Ekiden — "River-climbing Relay," an annual event at the beginning of August where teams of runners race up the Hiromi River. Although running in the shallows is permitted, runners must land in the water with every step, making the race very slippery and difficult. There is also a "tetsujin," "iron-man," race for individual participants.
Read more about this topic: Kihoku, Ehime
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