History
On the French scene in 1970, Daniel Raufast came across a poster advertising the musical Hair. Interested by all the barefooted youngsters wearing jeans, he developed a new shoe concept which he believed to be more compatible with the blue-jean generation. The designer Jacques Chevallereau then created the first 'jean boot'. This new shoe was very different: the use of nubuck; shapes that looked more like short boots than regular shoes; tough crepe soles made with natural rubber, eyelets, contrast stitching, panels and appliqués all obviously referencing denim. The success was such that, within one season, Kickers production capacity grew from 300 to 12,000 pairs per month. Immediately successful in France, then Germany, by 1974, Kickers were selling in over 70 countries.
Read more about this topic: Kickers
Famous quotes containing the word history:
“The greatest honor history can bestow is that of peacemaker.”
—Richard M. Nixon (1913–1995)
“History ... is, indeed, little more than the register of the crimes, follies, and misfortunes of mankind.
But what experience and history teach is this—that peoples and governments have never learned anything from history, or acted on principles deduced from it.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“Throughout the history of commercial life nobody has ever quite liked the commission man. His function is too vague, his presence always seems one too many, his profit looks too easy, and even when you admit that he has a necessary function, you feel that this function is, as it were, a personification of something that in an ethical society would not need to exist. If people could deal with one another honestly, they would not need agents.”
—Raymond Chandler (1888–1959)