KFRC (defunct) - 1990s: Adding FM

1990s: Adding FM

In the 1990s, KFRC changed to a nostalgia format by playing the rock hits of the 1960s and '70s, recreating the successful Bill Drake years.

When, in 1977, KFRC sold off its money-losing FM station at 106.1, programmed by Don Sainte-Johnn (to become KMEL), it soon became clear that the owners had made a mistake. This was corrected in 1991 with the purchase of KXXX 99.7. The frequency for many years was owned by NBC, and been KNBR-FM, and later KNAI, and finally KYUU before NBC closed its radio division in 1988. Under KFRC, the FM signal at 99.7 was simulcast with the popular AM station at 610. The oldies format proved very successful in the Bay market, reaching number one with the popular 25–54 demo. Personalities included Ron Parker and Cammy Blackstone in the mornings, Sue Hall, Bobby Ocean, Jeff Dean, and Sylvia "Cha Cha" Chacon. Oldies program directors included Bob Hamilton of KRTH fame, Brian Thomas from 1994 to 2003, Tim Marinville in 2003-04. Bob Harlow became the last PD to play oldies on KFRC.