KFOG

The KFOG call letters have been around for decades, and were used when 104.5 played beautiful music. On September 16, 1982, they dropped the easy listening format for a blend of album-oriented rock which they called "Timeless Rock". The station featured a wide range of music, from the psychedelic sounds of the Grateful Dead and Jefferson Airplane to newer artists such as Prince, the Eurythmics, and the Thompson Twins. They avoided more commercial bands such as Loverboy, which were widely played on many other AOR stations at the time. KFOG's specialty programming included the nightly "Psychedelic Psupper" and the "Sunday Night Idiot Show", which featured 1950s oldies. KFOG was inspired by San Francisco's freeform rock radio heritage, dating back to KSAN.

When KFOG went on the air, the Bay Area was deluged with AOR stations. KMEL was the established, tightly-formatted album-oriented rock station that had been playing rock music since 1977. KRQR was the hard rock station and KQAK was a new station with a friendly, loosely programmed, personality-driven alternative rock/new wave format. There were two other rock stations in the South Bay - KSJO and KOME. One San Francisco rock station, KSFX, switched to talk radio in May of that year. Of the six Bay Area rock stations that were on the air in late 1982, KFOG is the only one that remains.

The station has evolved over the years, but has now been airing an eclectic rock format from the transmitter on Sutro Tower for more than twenty-five years.