Switch To Rock (and Later Talk)
In late 2004, there were plans for KRWP to switch frequencies from 97.5 to 103.7 or otherwise have a simulcast with the objective of providing better coverage in Houston. At the same time, Houston's heritage rock station, KLOL, dumped its rock format after 34 years in favor of a Hurban (Hispanic Urban) format. In January 2005, under new management, KRWP inherited the former KLOL format of AOR rock and flipped to KIOL as Rock 97.5. The format change was headed by former KLOL personality Jim Pruett and program director/jock Pat Fant (who assumed market manager for Cumulus Houston as a result) in response to heavy outcry from misplaced KLOL listeners. When the 103.7 signal signed on in May 2005, Cumulus moved KIOL to the new frequency and simulcast on 97.5 under the new calls KFNC for the next few weeks.
On May 24, 2005, at 6am, 97.5 broke the simulcast and launched Houston's third attempt at an FM news station, KFNC FM News Channel 97-5 (102.1 KLYX—now KMJQ—was the first in 1975 as an affiliate of NBC Radio's now-defunct 24 hour NBC News and Information Service. 97.1 was the second FM News/Talk station, and is now classic country.) Adopting a News/Talk radio format, the station consisted of former KLOL morning personalities Jim Pruett and Brian Shannon (the voice of Eddie "The Boner" Sanchez), who reunited to host the afternoon talk show "Back Talk", which was later moved to mornings. Other KLOL alumni on board for the station's news department were Laurie Kendrick and Martha Martinez. Non-KLOL personalities included former KILT newsman Jim Carolla, former KRBE and "NewsRadio 740" staffer Michael Shiloh as morning host/anchor. Former "Newsradio 740" reporter and editor Belinda Babinec, and former KPRC-TV sports director Craig Roberts.
KFNC went through format tweaks and house cleaning, and the FM News Channel moniker was dropped around spring of 2006 for Supertalk 97.5. However, the station's ratings failed to keep the talk format afloat, and on the morning of December 22, 2006, after tearful goodbyes from Pruett and Shannon along with Kendrick, Martinez and news/traffic/producer Julie Takahashi, the talk format left the airwaves for its current sports format that officially launched in mid-January 2007. KFNC's on-air branding, ESPN 97.5 The Ticket, is similar to that of its sister AM sports station in Dallas, KTCK. It has become the Greater Houston FM radio affiliate for ESPN, which began moving its programming from Clear Channel's KBME-AM.
In 2007, Cumulus Media moved KFNC, along with KIOL, to its new Houston headquarters with sister station KRBE in the Chase Building at 9801 Westheimer Road in Houston, home to KRBE since the mid-80s.
Famous quotes containing the words switch and/or rock:
“Children ... after a certain age do not welcome parental advice. Occasionally, they may listen to another adult, which is why perhaps people should switch children with their neighbors and friends for a while in the teen years!”
—Marian Wright Edelman (20th century)
“You have constantly urged the idea that you were persecuted because you did not come from West-Point, and you repeat it in these letters. This, my dear general, is I fear, the rock on which you have split.”
—Abraham Lincoln (1809–1865)