Dell Computer
Rollins worked at Dell for over a decade in various positions, including Senior VP of Corporate Strategy (1996), president of Dell Americas (1996–2001) overseeing operations in the United States, Canada, Mexico, and Latin America, COO (2001–2004), president (2001–2007), and CEO (2004–2007). During the last four quarters of his leadership, the company employed approximately 50,000 workers worldwide and reported revenues of $45.4 billion.
While at Dell, Rollins oversaw company plans to spend more on staff training and customer services, and sales increased $14.2 billion—up 6% year on year with a net income of $762 million. He also announced that Dell would add support for AMD chips. In 2006, Forbes magazine listed Rollins as the 18th highest compensated CEO in the world at $39.31 million for achieving a 9% decline in stock performance during his tenure with a stock performance that was 81 percent that of the S&P 500. He also oversaw amongst one of the largest layoffs that Dell had until then (2006-2007) of 8000 people worldwide. There was resentment at his below-par decisions and execution, which could have orchestrated his removal from Dell. Rollins was fired from Dell in January, 2007
Upon leaving Dell in 2007, Rollins was paid $48.5 million in cash related to expired stock options.
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