Books By Kevin Lane Keller (chronological Order)
- Kotler, Philip/Keller, Kevin Lane: Marketing Management, 13th edition, Upper Saddle River, NJ: Prentice-Hall 2009.
- Keller, Kevin Lane: Strategic Brand Management, 3rd edition, Upper Saddle River, NJ: Prentice-Hall 2008.
- Keller, Kevin Lane: Best Practice Cases in Branding, 3rd ed., Upper Saddle River, NJ: Prentice-Hall 2008.
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“The best way to teach a child restraint and generosity is to be a model of those qualities yourself. If your child sees that you want a particular item but refrain from buying it, either because it isn’t practical or because you can’t afford it, he will begin to understand restraint. Likewise, if you donate books or clothing to charity, take him with you to distribute the items to teach him about generosity.”
—Lawrence Balter (20th century)
“Well, on the official record you’re my son. But on this post you’re just another trooper. You heard me tell the recruits what I need from them. Twice that I will expect from you.... You’ve chosen my way of life. I hope you have the guts enough to endure it. But put outa your mind any romantic ideas that it’s a way to glory. It’s a life of suffering and of hardship and uncompromising devotion to your oath and your duty.”
—James Kevin McGuinness, and John Ford. Lt. Col. Kirby Yorke (John Wayne)
“The question is whether personal freedom is worth the terrible effort, the never-lifted burden and risks of self-reliance.”
—Rose Wilder Lane (1886–1968)