Kevin De Freitas is an award-winning Canadian music video director. He has directed videos for Canadian bands such as Hedley, The Waking Eyes, Big Sugar and Armchair Cynics. The solo artists he's worked with include Mariah Carey, Lionel Richie, Pharoahe Monch, Mims (rapper), Choclair, Classified (rapper), Saukrates, Sean Paul, Wayne Wonder, Lady Saw, Carl Thomas, Loon (rapper), DJ Kay Slay, Donnie McClurkin, Kirk Franklin, Amanda Perez, Keshia Chanté, Shawn Desman, Carolyn Dawn Johnson, Serena Ryder and Steven Page among many others.
De Freitas has received numerous awards and nominations for his work. At the 2008 MuchMusic Video Awards, he won Best Director and Best Video of the Year for Hedley's "For the Nights I Can't Remember". He also won Best Rock Video and Best Cinematography for Hedley's "She's So Sorry". In 2007, he was awarded Best Pop Video for Hedley's "Gunnin". In 2003, he won a Best Pop MMVA for Shawn Desman's "Get Ready". The Reel World Film Festival presented De Freitas with a Trailblazer Award for Achievement in Filmmaking in 2002. In 2001, he won a Best Rap Video MMVA for Baby Blue Soundcrew's "Money Jane" (featuring Sean Paul, Kardinal Offishall and Jully Black).
He directed the Canadian series of PSAs for Bono’s Make Poverty History ‘Click’ campaign, which was part of the Live 8 concert event for Africa. The PSAs included Bryan Adams, Gordon Downie, Sam Roberts, K-OS, K'naan, Gordon Lightfoot, Gary Dourdan from CSI: Crime Scene Investigation, Tom Green, Darryl McDaniels, Mötley Crüe, Barenaked Ladies, Jet, as well as members from Sum 41, Simple Plan and Billy Talent.
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“Well, on the official record you’re my son. But on this post you’re just another trooper. You heard me tell the recruits what I need from them. Twice that I will expect from you.... You’ve chosen my way of life. I hope you have the guts enough to endure it. But put outa your mind any romantic ideas that it’s a way to glory. It’s a life of suffering and of hardship and uncompromising devotion to your oath and your duty.”
—James Kevin McGuinness, and John Ford. Lt. Col. Kirby Yorke (John Wayne)