Kenyan Hip Hop - Fashion

Fashion

Continuing a now common hip hop trend worldwide is the creation of fashion made for Kenyans who love hip hop by Kenyan hip hop fashion designers, the leading brands being Clad Nine and Nairobi Wear based in the USA, both brands were established by two childhood friends who grew up in Nairobi. Another one is Jamhuri wear which is now based in New York and worn by the likes of Jay-Z, and was founded by a Kenyan born and raised designer. Another is MAU MAU University Clothing Co. founded by hip hop entrepreneur Kevin Ombija. His t shirts have developed a cult following in Kenya and with Kenyans abroad. Set to be developed as a fully fledged clothing brand from 2007. Other notable Kenyan hip hop fashion brands include Fundi Frank, Stitch Styles and Ruff Wear. Another notable style that youth, especially those who are influenced by hip-hop, is the wearing of brand name clothing or clothing with brands labeled on them. One example would be Lacoste, which is now a world-wide status symbol. Another is Tusker, an east African liquor that has its brand now pasted on many shirts, making this style a Kenyan original.