"Liking"
Berridge is known for his work on brain systems for pleasure (“liking”). Using an assay for “liking” called Taste Reactivity Analysis developed by taste researchers, Berridge measures facial palatability responses to tastes, which are similar between rodents, primates and humans. When something enjoyably sweet is tasted, characteristic licking responses occur. When something aversively bitter is tasted, gaping and head shaking occur. Berridge has helped identify brain 'hedonic hotspots,' such as the nucleus accumbens and ventral pallidum, where opioid, endocannabinoid, and GABA neurotransmission coordinate the “liking” of tastes. Berridge postulates that these hedonic hotspots may be crucial for how the brain produces the hedonic pleasurable feelings common to delicious food, sex, drugs, and other rewards (a role previously thought to be played mostly by brain dopamine systems).
Read more about this topic: Kent C. Berridge
Famous quotes containing the word liking:
“Liking one person is an extra reason for liking another.”
—E.M. (Edward Morgan)
“My father is one of the few men I know who say they do not like Shakespeare. He says “Shakespeare is so very coarse.” I could forgive my father for not liking Shakespeare if it was only because Shakespeare wrote poetry, but this is not the reason. He says he likes Tennyson and this gravely aggravates his offence.”
—Samuel Butler (1835–1902)
““But there’s always been rich and poor, and that’s all there is to it. And us two won’t change it, either.”
The carpenter calmly puffs away: “Only the ones that likes it ought to be poor. Let the others have a try at it first. I ain’t got no liking for it. A fellow gets tired of it after a while.””
—Alfred Döblin (1878–1957)