News Operation
Launched in the spring of 1985, KDRV has a fully staffed news department known as NewsWatch 12. It has consistently been the #1 news operation in the Medford market for just over two decades. Like fellow stations KOBI and KTVL, they air newscasts at 5 p.m., 6 p.m. and 11 p.m. with weekend newscasts at 6 p.m. and 11 p.m., but airs its morning news starting at 5 a.m. (as does KTVL). Anchor Ron Brown and chief meteorologist Scott Lewis are the longest-tenured newscasters in the station's history. Anchor Brian Morton is the second-longest tenured. Brown hosts the weekly "Oregon Trails" segment, which takes a look back in Southern Oregon's history, while Morton reports on "Wednesday's Child", an adoption segment. The newscast has received numerous awards, including several National Association of Broadcasters, Associated Press and Emmy Awards.
KDRV is the only station in the Medford market to continue airing local sportscasts while the other stations dropped their sportscasts in 2009.
On January 5, 2011, NewsWatch 12 was the first station in the market to begin broadcasting its newscasts in 16:9 widescreen to conincide with its new look, which is similar to sister station KEZI in Eugene. The station is also the first in the market to broadcast commercials in high-def.
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Famous quotes containing the words news and/or operation:
“I have a piece of great and sad news to tell you: I am dead.”
—Jean Cocteau (1889–1963)
“Waiting for the race to become official, he began to feel as if he had as much effect on the final outcome of the operation as a single piece of a jumbo jigsaw puzzle has to its predetermined final design. Only the addition of the missing fragments of the puzzle would reveal if the picture was as he guessed it would be.”
—Stanley Kubrick (b. 1928)