History
Prior to 1984, KOBI served as the primary ABC affiliate for southern Oregon, but Medford was only partially covered. Viewers could also receive KATU in Portland on cable. This was partly because the Federal Communications Commission (FCC) had reserved channel 8, the last VHF frequency in the area, for noncommercial use (currently occupied by PBS member KSYS).
The Medford-Klamath Falls market is one of the geographically largest in the country, covering a large swath of southern Oregon and northern California. This area is very mountainous, and it is very difficult to get decent UHF reception in rugged terrain. However, in 1978, the FCC took the unusual step of dropping in a channel 12 allocation for Medford without anyone requesting such action. While a Christian broadcaster initially made a bid for the station, it was a foregone conclusion that the license would go to Sunshine Television, a local investment group.
KDRV signed on for the first time on February 26, 1984. The station's studio had not been finished yet, and live local programming was not possible from its temporary studio. The new studio was finished later in 1984, and the station was able to begin news and other local programming a year later. Sunshine sold the station to Love Broadcasting in 1987. Chambers Communications bought the station in 1994. KDKF debuted on October 17, 1989.
Until 2007, KDRV was one of the few television stations still using the U-Matic videotape format for editing and on-air playback.
Read more about this topic: KDRV
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