Sony
On April 1, 2009, Sony’s electronics and game businesses were merged and reconfigured as two major groups: the Consumer Products & Devices Group (CPDG) and the Networked Products & Services Group (NPSG). Hirai was appointed as Corporate Executive Officer and Executive Vice President of Sony Corporation, concurrently serving as president of the NPSG. He has overseen all development, production and marketing activities at the NPSG, comprising Sony's game (i.e. SCEI & Sony Online Entertainment), personal computer (VAIO), mobile devices (including Walkman and Xperia ) and network service (Sony Entertainment Network, including online distributions of music, video, games, eBooks, etc.) businesses and new business incubation projects.
On April 1, 2011, Sony's consumer electronics, game, and networked service businesses were reorganized into one group, named the "Consumer Products & Services Group." Hirai was promoted to Representative Corporate Executive Officer and Executive Deputy President of Sony Corporation. He oversaw the Consumer Products & Services Group. Hirai was speculated to become the successor to Howard Stringer, the current sitting president and CEO of Sony Corporation, who was then expected to step down in 2013.
On February 1, 2012, Sony announced that Hirai has been appointed as President and Chief Executive Officer, effective April 1, 2012. He was appointed to the Board at the annual shareholders meeting on June 27, 2012.
Read more about this topic: Kazuo Hirai
Famous quotes containing the word sony:
“In the end we beat them with Levi 501 jeans. Seventy-two years of Communist indoctrination and propaganda was drowned out by a three-ounce Sony Walkman. A huge totalitarian system ... has been brought to its knees because nobody wants to wear Bulgarian shoes.... Now they’re lunch, and we’re number one on the planet.”
—P.J. (Patrick Jake)