TV
Smith, performed in The Kate Smith Show from 1950 through 1954, hosting until 1953 in the late afternoon hour of 4:00 pm ET. At that hour, she had a following of many children.
Smith continued on the Mutual Broadcasting System, CBS, ABC, and NBC, doing both music and talk shows into the 1950s. From January 25 to July 18, 1960, she hosted The Kate Smith Show, a variety program on the CBS Television Monday evening schedule.
Because of her popularity, Smith's face was a common sight in print advertisements of the day. Over the years, she acted as a commercial spokesman for numerous companies such as Studebaker, Pullman, Diamond Crystal Salt, and Jell-O.
Smith's figure wasn't the only satire target. Her cheery radio sign-on was parodied by comedian Henry Morgan when he launched his own show in 1942: "Good evening, anybody, here's Morgan," which became his sign-on. Morgan would recall in his memoir, Here's Morgan, that Smith's sign-on struck him as condescending: "I, on the other hand, was grateful if anybody was listening."
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