Kasumi (Dead or Alive) - Promotion and Merchandise

Promotion and Merchandise

A wide range of merchandise items featuring Kasumi has been created, including scores of different figurines, statuettes and action figures of various types and scales. Examples include figures by Sega, Kaiyodo, Max Factory, Kotobukiya, and Takara, as well as one bundled with a special edition of Dead or Alive Paradise for the PlayStation Portable. A few Kasumi figures can be stripped to their underwear, or stripped topless. One exclusive figure was added to the magazine Hobby Japan in 2010.

Other items include an Xbox 360 face plate, a PSP protective cover, special "3D breasts" mousepad and a similar mug, trading cards, a Dead or Alive 5 arcade stick by Hori decorated with a graphic of Ayane and Kasumi (available in two versions for either the PlayStation 3 or the Xbox 360), and a live-size 160 cm long (Kasumi's height is supposed to be 158 cm) body pillow which was bundled by Microsoft with the 5000-unit "Kasumi-chan Blue Xbox" limited edition batch of the Xbox consoles in Japan. Kasumi and Hitomi were also used in the iPhone digital clock application Bijin Tokei and a Dead or Alive talking clock, which was bundled with a figure of either her or Ayane. In 2007, Side A: Love! Kasumi was released as one of the two DOA tenth anniversary picture books. Dead or Alive 4 pre-orders in Japan included bonuses marketed as "the most beautiful slipcase in the world" and "the most beautiful poster in the world", the case having an almost-naked Kasumi on one side and Ayane in her standard fighting outfit on the other. Dead or Alive 5 pre-order bonuses included an exclusive Kasumi-themed iPhone case from the online retailer ShopTo.Net.

In 2010, an erotic gamebook Destiny Kunoichi Kasumi (運命のくノ一 かすみ) was published (in the Queen's Gate series, in the Queen's Blade franchise), for which in turn another Kasumi figure was released. She is also a subject of an unofficial (non-Tecmo) doujin erotic game, for which a CD featuring erotic vocal samples and 14 of the game's songs was also released separately. Kasumi's signature high kick attack was a subject of a TV commercial for Dead or Alive 3.

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