Kapuso - History - 2010s

2010s

In 2010, for the first and second quarters, GMA Network released new soaps and shows like The Last Prince, Panday Kids, First Time, Laff En Roll, Diva, Zooperstars, Claudine, Wipeout, Pepito Manaloto, Wachamakulit, Sunnyville, Comedy Bar, Love Bug, Langit Sa Piling Mo, Pilyang Kerubin, Endless Love, Danz Showdown, as well as Diz Iz It which replaced the longest morning talk show SiS along Party Pilipinas which replaced SOP.

In 2011, GMA Network offered an afternoon line-up which continued the success of Koreana, Trudis Liit, Basahang Ginto and Bantatay. It includes Nita Negrita, Magic Palayok, Alakdana, Sisid and My Lover, My Wife. In the primetime line-up, GMA released I Heart You, Pare!, Dwarfina, Machete, Captain Barbell, Munting Heredera, and the first historical drama of the Philippines, entitled Amaya. and they offered the first TV remake drama series Ikaw Lang Ang Mamahalin.

In 2012, the network offered all original line-up of television series for the first quarter, in both primetime and afternoon block such as Legacy, Biritera and My Beloved in GMA Telebabad and Alice Bungisngis and her Wonder Walis, Broken Vow, The Good Daughter and Hiram na Puso in GMA Afternoon Prime.

In February 1, 2012, GMA Network announced it has signed a three-year deal with Fox International Channels which allows locally produced GMA's shows and feature films to be aired on FOX cable channels. The said deal covers a minimum of 350 hours worth of programs and 25 feature films. Among the programs delivered to FOX for airing in its Philippine feed are: Encantadia, Darna, Dyesebel, Super Twins, Stairway to Heaven, Kaya Kong Abutin Ang Langit, Trudis Liit and Babangon Ako't Dudurugin Kita, and news and public affairs shows like Wish Ko Lang, Pinoy Meets World and Pinoy Abroad. While the films covered by the deal are: My Best Friend's Girlfriend, When I Met U, Yaya and Angelina: The Spoiled Brat Movie, Temptation Island and José Rizal.

In February 22, 2012, GMA Films' President Annette Gozon-Abrogar and director Yam Laranas announced that the thriller movie The Road will be commercially released and shown in over 50 theaters across North America and Canada in May 11, 2012, a first for a local Filipino motion picture.

In February 28, 2012, the network announced the retirement of Senior Vice President for the Entertainment Group, Wilma Galvante. The announcement came about after Galvante officially retired from the network, ending her 19 years of service as entertainment head. GMA Network appointed Lilybeth Rasonable as Officer in-charge of the Entertainment Group. Rasonable has been with the network since 1998 and has served as Program Manager, Assistant Vice President, and Vice President for Drama for the Entertainment Group. Her latest position prior to the appointment has seen her supervising the group's afternoon and primetime teledramas.

In April 2012, GMA Network's Chairman Gilberto Duavit, Jr. announced that the network hit consolidated revenues at 13.083 billion pesos in 2011. That's despite the absence of 2.054 billion pesos worth of revenues from political ads generated in 2010 and the global impact of financial crisis in Europe and slow economic recovery in the U.S. in 2011.

In October 4, 2012, the network announced the termination of negotiations with MediaQuest Holdings, Inc. (an affiliate of Philippine Long Distance Telephone Company) owned by businessman and TV5 chairman Manny V. Pangilinan. Since the beginning of the year, Mr. Pangilinan had been vocal to his interest to acquire GMA Network, saying that he "talked to them, ...since 2002, and then maybe five years ago."


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