Branding of ABS-CBN
The ABS-CBN logo features three main elements, the vertical line rooted on a horizontal origin, the three extending circles, and the text ABS-CBN. The vertical line or bar represents a tower (broadcasting tower), with the circles symbolizing its signals representing the red, green and blue or RGB colors which makes up a pixel shown on the television. The 3 divisions of the Philippines, Luzon, Visayas, and Mindanao, are also denoted by the three circles.
ABS-CBN once used a logo with ABS on top and CBN on the bottom, meaning the broadcasting corporations owned by two different families, the Quirino-owned ABS and the Lopez-owned CBN. Three circles, from the past years having no color variety, represent the three main islands of the Philippines, Luzon, Visayas and Mindanao. While the vertical bar represented the ABS-CBN TV transmitter tower. The whole logo is boxed, meaning ABS-CBN connects all the islands of the country with one family. The logo first introduced and appeared in 1966 including the colored circles when the network is the first color television network in the Philippines and 1967 rended in black and white. The colored circles used from its switching to color TV from 1966 to its closure by Marcoses by declearing Martial Law in the country in 1972 and 1992 when the network broadcast the 1992 Summer Olympics in Barcelona, Spain until late 1999. When the black and white from 1967 to its clousure in 1972 and from resume broadcast from 1986 until 1992. Then, the latter years, ABS-CBN launched The Filipino Channel, making the ABS-CBN logo unboxed, and represented as ABS-CBN is not only for the Filipinos inside, but also outside of the country. Merging the two stations, ABS and CBN, with one owner, the Lopez family, the ABS-CBN logo now uses "ABS-CBN", instead of having ABS and CBN, in one variation, situated on the bottom of the logo.
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