Excitement Attributes
Not only does the Kano Model feature performance attributes, but additionally incorporates an “excitement” attribute as well. Excitement attributes are for the most part unforeseen by the client but may yield paramount satisfaction. Having excitement attributes can only help you, in some scenarios it is ok to not have them included. The beauty behind an excitement attribute is to spur a potential consumers’ imagination, these attributes are used to help the customer discover needs that they’ve never thought about before. The key behind the Kano Model is for the engineer to discover this “unknown need” and enlighten the consumer, to sort of engage that “awe effect.” Having concurrent excitement attributes within a product can provide a significant competitive advantage over a rival. In a diverse product assortment, the excitement attributes act as the WOW factors and trigger impulsive wants and needs in the mind of the customer. The more the customer thinks about these amazing new ideas, the more they want it. Out of all the attributes introduced in the Kano Model, the excitement ones are the most powerful and have the potential to lead to the highest gross profit margins. Innovation is undisputedly the catalyst in delivering these attributes to customers; you need to be able to distinguish what is an excitement today, because tomorrow it becomes a known feature and the day after it is used throughout the whole world.
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Famous quotes containing the words excitement and/or attributes:
“I know what you’re thinking. Did he fire six shots or only five? Well, to tell you the truth, in all this excitement I’ve kinda lost track myself. But being this is a .44 Magnum, the most powerful handgun in the world, and would blow your head clean off—you’ve got to ask yourself one question: Do I feel lucky? Well, do ya, punk?”
—Harry Fink, U.S. screenwriter, Rita Fink, U.S. screenwriter, Dean Riesner, U.S. screenwriter, and Don Siegel. Harry Callahan (Clint Eastwood)
“Even though fathers, grandparents, siblings, memories of ancestors are important agents of socialization, our society focuses on the attributes and characteristics of mothers and teachers and gives them the ultimate responsibility for the child’s life chances.”
—Sara Lawrence Lightfoot (20th century)