Operations
The co-op takes no percentage of sales revenue, although it does levy a $2 surcharge per each tub of ice cream, which made up the bulk of its earnings in 2001. Even with the surcharge, ice cream costs about 30% less for store owners buying from KaleidoScoops than from Baskin-Robbins, according to Fletcher. Because of this, Kaleidoscoops is able to offer higher quality ice cream to customers for the same price as competitor's lower quality ice cream. Also, layers of management and bureaucracy have been removed to lower costs and create a more efficient company. The co-op offers help with site selection, construction, and advertising. They also offer decades of help from experienced ice cream store owners. A portion of any profits generated by the co-op is split among members in the form of patronage dividends. KaleidoScoops members are given significantly more freedom in running their store than Baskin-Robbins permits its franchisees. Co-op members are allowed to choose their own operating hours, decor, and menu, apart from ice cream. All Kaleidoscoops Ice Cream and More shops serve supreme hand dipped ice cream. Most shops also serve smoothies, Sundaes, banana splits, ice cream cakes and shaved ice. Besides the supreme quality ice cream, Kaleidoscoops is also known for its friendly owner/operators, reminiscent of old time ice cream parlor operators. Often the owner of the shop works alongside employees. These owners are usually active in the community and often donate some of their profits to local charities. The current president is Boyd Harris, a former Baskin-Robins owner.
Read more about this topic: Kaleido Scoops
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