Production
Mumbai model Abbas was in Bangalore during his holidays, when he bumped into director Kathir who asked him to act in his Tamil film. Initially reluctant due to his little knowledge of the language, he opted out and left for his college in Mumbai. A year later, Abbas received a call from producer K. T. Kunjumon asking him to come over for a screen test as a result of Kathir's insistence. Vineeth was signed on to play another lead role in the film due to his association with Kunjumon, having previously worked in the 1993 Shankar-directed film, Gentleman. Tabu was signed on to make her debut in Tamil films and worked on the film alongside Mani Ratnam's Iruvar.
Kathir mentioned that he dreamt of a "beautiful place full of young people" and was inspired by College Road in Chennai, with a setting by the beach". Since, it did not exist, he ordered for it to be created for the film costing ₹1 crore. The film also managed to convince Pachaiyappa's College and Loyola College, Chennai to give them rights to use their college names in the films, focussing on the urban legend about rivalry between the institutions.
Read more about this topic: Kadhal Desam
Famous quotes containing the word production:
“In the production of the necessaries of life Nature is ready enough to assist man.”
—Henry David Thoreau (1817–1862)
“The society based on production is only productive, not creative.”
—Albert Camus (1913–1960)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)